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Labelling of containers
Labelling on containers will be the same for all markets. Information in nine languages is printed on the outside of the containers: in English, Icelandic, French, Danish, Norwegian, Swedish, German, Spanish and Finnish. Northice's policy is to use the language most comfortable for the chef in each marketing area. This means that before marketing commences in a new area, NorthIce will have brochures and promotional material prepared in the local language. The company's website, at www.northice.com, will also be divided into various language areas, and part of the marketing efforts for each new language area will include opening up pages in that language on the NorthIce website.
Garri Ltd. serves the Icelandic market
Lasse Lundqvist Oy in Finland
Other markets
Labelling of containers
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